One of South Africa’s most lucrative cultural exports is amapiano and the proof is in the pudding – or custard in South Africa’s case!
Ghanian-Canadian singer, Luna Elle’s career has been rooted in R&B since her early days of singing. After the 2021 release of her R&B debut EP, L.O.V.E (Loss Of Valuable Energy), her reception in Canada and the United States have been favorable. As amapiano’s reach widened, her introduction to the genre was via curated playlists featuring the likes of Felo Le Tee, whom she credits as an artist who drew her to the genre.
Since then, she’s spent time exploring the soundscape and seeking out talented artists to collaborate with in making amapiano music. On August 19, 2022, Luna Elle will make her first foray into the amapiano scene with the release of her single, “Crazy”, produced by UK based DJ Kwamzy and Durban, South Africa based Tonic Motion.
True to her R&B origins, Luna Elle and lyrics about love are not estranged. Thematically, the single is a continuation of her debut EP, a metamorphosis from being lamentatious after love to being free from it. “I can think a little bit
clearer // And it’s easy for me to see // I was drunk all over your love baby,” she croons.
Intending to continue making amapiano music and in homage to the South African artists responsible for its international notoriety, Luna Elle says, “When you’re listening to amapiano, you’re not really thinking about things. You’re thinking about the beat, you’re thinking about how good the song feels. You’re not thinking about what happened today or what you’re going through at that moment.”
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M3NA Media, OFFICIAL PRESS RELEASE
August 19, 2022
Details
“Crazy” – Single
Artist: Luna Elle
Producers: DJ Kwamzy (UK) & TonicMotion (SA) Release Date: 19 August 2022
Pre-order: https://bfan.link/crazy-22
Biography
Ghanaian-Canadian 17-year-old singer, Luna Elle has made waves as a rising star in the Americas over the past three years. Born and raised in Mississauga, Ontario to a Ghanaian mother and a Canadian father, Luna’s relationship with the arts was nurtured from her toddler years.
After junior school (elementary school), Luna Elle applied to a local arts school given her interest in music and fine art. While studying, she grew out of her shell as she received vocal training among other creative disciplines. As a high school senior (matriculant), Luna’s artistry has developed into rich vocal capabilities and a strong penchant for songwriting.
Her musical influences include the R&B greats of her younger years and today, such as Brandy, Toni Braxton, Jazmine Sullivan, and Beyoncé. In 2021, after her debut EP, L.O.V.E (Loss Of Valuable Energy) EP, Luna’s voice drew the attention of NBA legend Shaquille O’Neal, Alie Gatie and others. Dubbed as being “next up”, Luna Elle has set her sights on broadening her musical horizons by exploring South Africa’s latest cultural export, amapiano.
